Privacy Policy

Your privacy matters to us. Learn how Data Track protects and manages your personal information.

Last Updated: November 19, 2025

Data Track
5429 Analytics Drive, Intelligence District
San Jose, CA 95110, United States

At Data Track, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our website or use our arcade analytics services.

By accessing or using our website, you acknowledge that you have read and understood this Privacy Policy and agree to its terms. If you do not agree with our practices, please do not use our services.

Information We Collect

Personal Information

We collect personal information that you voluntarily provide when you contact us, request information, or use our services. This may include:

  • Name and contact information including email address and phone number
  • Business information such as company name and arcade location
  • Communication preferences and inquiry details
  • Any other information you choose to provide in forms or messages

Automatically Collected Information

When you visit our website, certain information is automatically collected through cookies and similar technologies:

  • Browser type, operating system, and device information
  • IP address and approximate geographic location
  • Pages visited, time spent on pages, and navigation patterns
  • Referring website and search terms used to find our site

Legal Basis for Processing

We process your personal data based on your consent, our legitimate business interests in providing and improving our services, fulfilling contractual obligations, and complying with legal requirements. You have the right to withdraw consent at any time where we rely on it as our legal basis.

How We Use Your Information

Service Delivery and Communication

We use your personal information to:

  • Respond to your inquiries and provide customer support
  • Deliver our arcade analytics services and related information
  • Send service updates and important notices about our offerings
  • Process and fulfill your requests for information or consultations

Website Improvement and Analytics

We analyze website usage data to understand how visitors interact with our site, identify areas for improvement, optimize user experience, and develop new features. This helps us provide better service and more relevant content to our users.

Marketing Communications

With your consent, we may send you promotional materials, newsletters, and updates about our arcade analytics services. You can opt out of marketing communications at any time by following the unsubscribe instructions in our emails or contacting us directly.

Data Protection and Security

Security Measures

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit using secure protocols
  • Secure storage systems with access controls and authentication
  • Regular security assessments and vulnerability testing
  • Employee training on data protection and privacy practices

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. When data is no longer needed, we securely delete or anonymize it.

Data Breach Notification

In the unlikely event of a data breach that affects your personal information, we will notify you and relevant authorities as required by applicable laws. We will take immediate steps to mitigate the impact and prevent future incidents.

Your Privacy Rights

You have the following rights regarding your personal information:

Right to Access

You can request a copy of the personal information we hold about you. We will provide this information in a commonly used electronic format.

Right to Rectification

If you believe any information we hold about you is inaccurate or incomplete, you have the right to request correction or completion of that data.

Right to Erasure

You can request deletion of your personal information under certain circumstances, such as when the data is no longer necessary for the purposes it was collected.

Right to Data Portability

You have the right to receive your personal data in a structured, commonly used format and transmit it to another controller where technically feasible.

Right to Object

You can object to the processing of your personal information based on legitimate interests or for direct marketing purposes at any time.

How to Exercise Your Rights

To exercise any of these rights, please contact us using the information provided on our Contact page. We will respond to your request within the timeframe required by applicable law.

Your Rights and Opt-Out Instructions

You are not required to provide any personal information when using this website. If you prefer not to share your data, you may:

  • Avoid filling out contact forms, account registrations, or any data-submitting features
  • Disable cookies through your browser settings (see our Cookie Policy for more details)
  • Contact us directly to request the deletion of any previously shared personal data

We respect your privacy choices. If you would like us to delete your data, please reach out to us through our Contact page. We will process your request promptly in accordance with applicable data protection laws.

Questions About Privacy?

If you have questions about this Privacy Policy or how we handle your personal information, please contact us. We're committed to addressing your concerns and ensuring your privacy rights are protected.

Contact Us